Its not. Everything that happens from the tee to that 110-metres range is almost insignificant compared with what happens thereafter. He even suggests that he does not care what a player does with the long game - whether the player focuses on a target and follows a routing or not - as long as the player tries what he suggest about wedging, chipping and putting.
Bob Rotella said that the player that he is unable to help is the one who CANNOT accept the fact that low scores depend on how well a golfer plays once the ball is within 110 metres of the hole. He cannot help a player who persist in thinking that golf is about who hits the longest drives or the prettiest 3-iron.
One of the great short game players of all time is Lee Trevino. Listen as he explains how he checks his wedges.
Phil Mickleson is one of the best, if not the best short game artist among the present top pofesisonals. Learn to score from the bunker.
Brad Faxon on chipping and pitching practice.
Phil Mickleson flop shot. Its one of the most entertaining and effective shots in and around the greens. Not really useful in a links course but useful anywhere else. Watch and learn.
Dave Pelz is a short-game teaching pro. His students include Phil Mickelson, Tom Kite, Vijay Singh, Mike Weir, and Colin Montgomerie.
Learn how to chip from the fairway. This is the same technique that Phil and other short-game artists use.
Chipping from the rough. So, you had a good drive and a reasonable approach but your ball is in the rough around the green. Get it in the hole with this technique.